Portfolio Graphic Design
Our Graphic Design Projects
Hot Wheels – Milano Live Show
For the advertising campaign of Hot Wheels – Milan Live Show, we designed a striking visual concept created to support a one-of-a-kind event in the live entertainment scene. The goal was to visually capture the adrenaline, speed, and energy typical of the Hot Wheels universe, recreating the excitement of a show that blends extreme racing, spectacular stunts, and urban scenography.
The scene is set in a hyper-realistic, nighttime version of Milan, chosen to strengthen the local connection and make the event instantly recognizable to the Italian audience. Artificial lights, flames, and fast-moving cars create a dynamic and immersive atmosphere, inspired by the visual codes of action cinema. The graphic language is designed to engage the viewer even before the event begins.
We focused on balancing branding with visual storytelling: the Hot Wheels logo is integrated into the scene yet remains central, while vibrant colors and diagonal lines enhance the sense of speed and impact. The image was designed to be scalable across various formats — from digital to print — while maintaining strong communicative power in every context.
The campaign doesn’t just promote an event — it tells a story. Every visual element contributes to a promise: an immersive show, never seen before in Italy, where the audience becomes an active part of an unforgettable race.
House Party – Dry Hop, Formia
For the “House Party” event held at Dry Hop in Formia, we created a visual design aimed at capturing the vibrant, urban, and nightlife-driven identity of the evening. The concept was developed to communicate the event’s tone in a clear and immediate way: youthful, energetic, colorful, and strongly connected to electronic music and the festive atmosphere of club parties.
The composition is built on a simple yet carefully calibrated visual structure: bold fonts, neon colors, aligned and legible text, with a clear focus on time and location. The layout is optimized for social media formats and stories, ensuring instant visibility even on small screens. The approach is minimalist yet expressive, aiming to establish a strong identity without overwhelming the visual message.
We focused on balancing graphic style with accessibility to ensure the communication aligned with the target audience: a young crowd accustomed to quickly interpreting visual cues and seeking authentic, informal, yet well-organized events. The recognizability of the venue and the festive tone of the message were kept central throughout the design.
This graphic is more than just a digital flyer — it’s a visual tool for connection. It speaks the same language as its audience and helps shape, post after post, the cultural identity of the local music scene. A small visual manifesto for Formia’s nightlife.
Jack the Clown – Magic Show World Tour
Jack the Clown – Magic Show World Tour is a horror illusion show that blurs the line between magic and psychological tension. For the event, we created a graphic with a dark, theatrical, and evocative tone, designed to provoke both unease and fascination. Jack’s face, the undisputed focal point, sits at the center of the composition and embodies the ambiguous nature of the show — a mix of madness, deception, and spectacle.
The atmosphere revolves around symbolic props from the world of extreme illusionism: the electric chair, straitjacket, guillotine, top hat, and the box used for the sawing-a-woman-in-half illusion. These elements are depicted with unsettling realism, yet balanced by a carefully composed layout that avoids descending into the grotesque. Shadows, reflections, and a limited but intense color palette enhance the feeling of suspense and mystery.
Visually, we avoided cartoonish or overly literal approaches, opting instead for a mature, almost cinematic aesthetic. Every detail — from the texture of the skin to the dramatic lighting — was crafted to achieve an engaging, theatrical realism suited to an audience seeking emotion and intensity.
The graphic previews a show that disturbs, fascinates, and turns promotion into experience.