For the “House Party” event held at Dry Hop in Formia, we created a visual design aimed at capturing the vibrant, urban, and nightlife-driven identity of the evening. The concept was developed to communicate the event’s tone in a clear and immediate way: youthful, energetic, colorful, and strongly connected to electronic music and the festive atmosphere of club parties.

The composition is built on a simple yet carefully calibrated visual structure: bold fonts, neon colors, aligned and legible text, with a clear focus on time and location. The layout is optimized for social media formats and stories, ensuring instant visibility even on small screens. The approach is minimalist yet expressive, aiming to establish a strong identity without overwhelming the visual message.

We focused on balancing graphic style with accessibility to ensure the communication aligned with the target audience: a young crowd accustomed to quickly interpreting visual cues and seeking authentic, informal, yet well-organized events. The recognizability of the venue and the festive tone of the message were kept central throughout the design.

This graphic is more than just a digital flyer — it’s a visual tool for connection. It speaks the same language as its audience and helps shape, post after post, the cultural identity of the local music scene. A small visual manifesto for Formia’s nightlife.